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Director, Product marketing
Lead the development and execution of innovative marketing strategies to enhance product visibility.
San Francisco Bay AreaNew YorkLondon
Senior
2 months ago
Writer
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✨ About The Role
Develop and execute innovative marketing strategies to enhance product visibility and adoption
Assist the product marketing team in the planning and execution of product launches, campaigns, and other market penetration strategies
Collaborate with the product management team to align on product development and roadmap based on market and customer insights
Define and communicate the value propositions of the products to the sales team and develop sales tools that facilitate the selling process
Conduct market research to identify trends and customer needs to inform product strategies
âš¡ Requirements
Proven track record in crafting compelling narratives around products and leading successful product launches
Strong understanding of the product lifecycle and marketing strategies from concept to launch
Experience in digital marketing techniques, including SEO, PPC, social media marketing, and content marketing
Excellent leadership and communication skills, with the ability to inspire and lead teams
Strong analytical skills and data-driven thinking to inform product strategies and decisions
About Writer
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