✨ About The Role
- The Marketing Operations Manager will oversee and maintain marketing automation systems, including Salesforce, Marketo, and ZoomInfo.
- This role involves executing and refining marketing campaigns using marketing automation tools.
- The manager will analyze marketing data to identify growth opportunities and areas for improvement.
- Developing and maintaining comprehensive dashboards and reports to monitor marketing performance is a key responsibility.
- The position requires close collaboration with the marketing team to strategize and execute effective campaigns.
- The manager will develop and manage a lead/account scoring model to improve lead quality.
- Establishing and implementing best practices for data management and hygiene is essential.
- The role includes serving as a liaison to sales operations, finance, and other business operations functions.
- Monitoring, assessing, and reporting on the effectiveness of marketing campaigns will be part of the job.
- Identifying and implementing improvements in marketing automation processes and systems is expected.
⚡ Requirements
- A bachelor's degree in marketing, business administration, or a related field is required for this position.
- The ideal candidate will have over 4 years of experience in marketing operations or a related field.
- Proven expertise in working with marketing automation tools such as Marketo, Salesforce, and ZoomInfo is essential.
- Exceptional analytical skills and hands-on experience with marketing data are crucial for identifying growth opportunities.
- Strong project management capabilities are necessary to manage multiple projects concurrently.
- Excellent communication and interpersonal skills will help in collaborating with various teams.
- A meticulous attention to detail is important for maintaining data management and hygiene.