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Principal Growth Marketing Manager - Remote Eligible
Own the development of a comprehensive marketing plan to drive demand and brand awareness.
Remote
Expert
3 weeks ago
✨ About The Role
- The Principal Growth Marketing Manager will lead the marketing efforts for a fast-growing Series A company in the cybersecurity risk management space.
- This role involves developing and executing a comprehensive marketing plan that aligns with business goals, including building the marketing function from scratch.
- The candidate will own demand generation initiatives utilizing various digital marketing channels to generate high-quality leads and drive pipeline growth.
- Crafting compelling positioning, value propositions, and messaging that resonate with target buyer personas is a key responsibility.
- The role includes owning the development of content and thought leadership strategies to position the company as an industry leader.
- The candidate will partner with product, customer success, and sales teams to successfully launch new features and products.
- Developing sales enablement materials to empower the sales team is also a critical aspect of this position.
⚡ Requirements
- The ideal candidate will have over 7 years of marketing experience in B2B SaaS, particularly in the cybersecurity, compliance, or risk management sectors.
- A proven track record in demand generation and growth marketing is essential, with a strong understanding of performance marketing channels, ABM, and SEO/SEM strategies.
- Experience in building a marketing function from the ground up in an early-stage startup environment is crucial.
- The candidate should possess expertise in crafting positioning and messaging for complex technical products aimed at sophisticated buyers.
- Strong content marketing and thought leadership experience is necessary, with the ability to create high-quality content that builds industry credibility.
- Exceptional communication and collaboration skills are required to work effectively with cross-functional teams.
- A passion for cybersecurity and a deep understanding of customer needs will contribute to success in this role.
About VISO TRUST
AI-Powered Third Party Cyber Risk Management