✨ About The Role
- The Marketing Specialist will execute and optimize marketing campaigns across multiple channels to enhance brand visibility and generate demand.
- Responsibilities include managing organic social media content strategy and monitoring engagement metrics for performance optimization.
- The role involves planning and coordinating Teikametrics' presence at industry tradeshows and conferences, ensuring seamless execution.
- The candidate will develop and manage a webinar strategy, coordinating speakers, content, and promotion for insightful webinars.
- The Marketing Specialist will execute and optimize paid media campaigns, collaborating with vendors and agencies for effective ad placements.
- Email marketing campaigns will be developed to nurture leads and engage customers, with a focus on analyzing performance for improvements.
- The role includes conducting keyword research and implementing SEO strategies to improve search rankings and website performance.
âš¡ Requirements
- The ideal candidate has 2-4 years of experience in marketing, particularly in social media, events, digital marketing, and SEO.
- A strong understanding of B2B marketing, demand generation, and lead nurturing strategies is essential for success in this role.
- Experience with various social media platforms, scheduling tools, and analytics is crucial for managing campaigns effectively.
- Familiarity with event planning and webinar platforms, such as Goldcast, will be beneficial for coordinating events.
- The candidate should have hands-on experience with media buying, PPC campaigns, or paid social media advertising.
- Proficiency in email marketing tools, preferably HubSpot, is necessary for developing and managing email campaigns.
- Basic knowledge of SEO and website tools, including WordPress, Google Analytics, SEMrush, and Moz, is required.