✨ About The Role
- This role involves owning mission-critical projects to support the go-to-market strategy as the company moves upmarket.
- The successful candidate will be responsible for launching a new product line, which includes defining the ideal customer profile, developing messaging and positioning, and driving the go-to-market strategy from start to finish.
- Close collaboration with the sales team is required to create sales enablement materials and training, ensuring the team can confidently position the products in the market.
- Conducting thorough market, competitive, and customer research will be necessary to influence the product roadmap and refine the ideal customer profile.
- The role offers the opportunity to work with a high-performing team in a collaborative and enjoyable environment, contributing to the company's mission of creating safer workplaces through innovative AI solutions.
⚡ Requirements
- The ideal candidate has over 5 years of relevant B2B product marketing experience, particularly targeting operations, safety, and IT buyers in industries with physical operations.
- A strong track record of translating market understanding into actionable strategies is essential, demonstrating the ability to develop and drive the adoption of positioning and messaging frameworks.
- Exceptional communication skills are crucial, with the ability to influence various stakeholders and present complex concepts in a compelling manner.
- The candidate should possess strong project management skills, having experience leading complex, cross-functional initiatives while consistently meeting deadlines.
- A natural curiosity and resourcefulness are important traits, as the candidate will need to dive into research, data analysis, and stakeholder engagement to drive insights into action.