✨ About The Role
- The Performance Marketing Manager will be responsible for building and optimizing scalable paid advertising programs to support pipeline and revenue goals.
- The role involves managing all aspects of performance marketing strategy, including campaign creation, targeting, and budget allocation.
- The candidate will oversee the technical setup of advertising platforms, ensuring proper tracking and integration with tools like Google Analytics and Salesforce.
- Collaboration with growth, sales, and marketing operations teams is crucial to align on pipeline targets and streamline workflows.
- The role requires diving into analytics to monitor performance and deploy data-backed optimizations for consistent improvements in ROI.
⚡ Requirements
- The ideal candidate has at least 3 years of performance marketing experience, particularly in managing paid acquisition channels like LinkedIn, Google Ads, and Facebook.
- A proactive and ambitious mindset is essential, as the role requires setting and achieving challenging goals.
- The candidate should be curious and adaptable, with a strong motivation to learn new skills and tackle complex challenges.
- Collaboration is key, so a low-ego, growth-oriented approach to teamwork and feedback is important.
- A strategic and data-driven mindset is necessary to optimize marketing campaigns and maximize ROI.