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Account Based Marketing Manager [IC2] - Remote Eligible

Design and implement personalized, data-driven campaigns for high-value enterprise accounts.
Remote
Mid-Level
3 weeks ago
Sourcegraph

Sourcegraph

The code AI platform building Cody, your coding assistant, to understand, fix, and automate your code.

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✨ About The Role

- As an ABM Manager, the candidate will be responsible for developing and executing targeted marketing strategies to engage high-value accounts and drive revenue growth. - They will collaborate closely with sales and customer success teams to build personalized, data-driven campaigns that resonate with key decision-makers at enterprise accounts. - Within the first month, the candidate will learn about the product, value propositions, customers, and team practices. - They will design and implement multiple 1:1 ABM campaigns in partnership with content and sales teams. - By the end of six months, the candidate will have matured the ABM function to include 1:1, 1:few, and 1:many campaigns. - The role requires driving the strategy, execution, and enablement for multi-phase, multi-channel marketing campaigns within one year. - The candidate will be expected to meet program KPIs for pipeline-generated, pipeline-influenced, and closed-won business.

âš¡ Requirements

- The ideal candidate has 3+ years of experience in Account-Based Marketing, Demand Generation, or related marketing roles, particularly in B2B SaaS or technology. - They have a proven track record of developing and executing successful ABM strategies that drive pipeline and revenue growth. - The candidate should possess previous experience with strategy development and execution of multi-channel digital campaigns. - A strong understanding of account-based marketing tools and platforms, such as HubSpot and Salesforce, is essential. - They should have a data-driven mindset with the ability to analyze, interpret, and act on key performance metrics. - Excellent written and verbal communication skills are necessary, along with the ability to create compelling, targeted messaging for different buyer personas. - The candidate must be comfortable working cross-functionally with sales, customer success, product marketing, and other teams.
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Account Based Marketing Manager [IC2] - Remote Eligible
Remote
Marketing
About Sourcegraph
The code AI platform building Cody, your coding assistant, to understand, fix, and automate your code.