✨ About The Role
- As an ABM Manager, the candidate will be responsible for developing and executing targeted marketing strategies to engage high-value accounts and drive revenue growth.
- They will collaborate closely with sales and customer success teams to build personalized, data-driven campaigns that resonate with key decision-makers at enterprise accounts.
- Within the first month, the candidate will learn about the product, value propositions, customers, and team practices.
- They will design and implement multiple 1:1 ABM campaigns in partnership with content and sales teams.
- By the end of six months, the candidate will have matured the ABM function to include 1:1, 1:few, and 1:many campaigns.
- The role requires driving the strategy, execution, and enablement for multi-phase, multi-channel marketing campaigns within one year.
- The candidate will be expected to meet program KPIs for pipeline-generated, pipeline-influenced, and closed-won business.
âš¡ Requirements
- The ideal candidate has 3+ years of experience in Account-Based Marketing, Demand Generation, or related marketing roles, particularly in B2B SaaS or technology.
- They have a proven track record of developing and executing successful ABM strategies that drive pipeline and revenue growth.
- The candidate should possess previous experience with strategy development and execution of multi-channel digital campaigns.
- A strong understanding of account-based marketing tools and platforms, such as HubSpot and Salesforce, is essential.
- They should have a data-driven mindset with the ability to analyze, interpret, and act on key performance metrics.
- Excellent written and verbal communication skills are necessary, along with the ability to create compelling, targeted messaging for different buyer personas.
- The candidate must be comfortable working cross-functionally with sales, customer success, product marketing, and other teams.