View All Jobs 605

Performance Marketing Specialist

Design and implement a comprehensive paid marketing strategy across multiple digital platforms.
Prague, Czech Republic
Mid-Level
1 week ago
Rossum

Rossum

AI-powered cloud-native document processing platform for automated end-to-end business workflows.

✨ About The Role

- The Performance Marketing Specialist will design and implement an agile paid marketing strategy across various channels, including Google Ads and Meta Ads. - This role involves taking full ownership of the ad presence, focusing on driving conversions and business growth. - The specialist will manage campaigns across platforms, fine-tuning bids, keywords, and targeting to meet ROI targets. - Regular collaboration with content and design teams is expected to develop compelling ad copy and visuals that attract and convert customers. - The role includes conducting audience research to create targeted ad sets based on demographic and behavioral insights. - The specialist will lead monthly and quarterly ad budgets, ensuring optimization in response to campaign performance changes. - Continuous tracking, analysis, and reporting on key performance metrics will be part of the responsibilities, along with launching A/B tests to improve campaign performance.

âš¡ Requirements

- The ideal candidate has proven experience as a hands-on paid marketer, particularly with platforms like Google Ads and social media ads. - A creative problem solver who can visually and strategically craft effective digital ads is essential for success in this role. - The candidate should be quick to adapt and optimize campaigns in fast-paced environments, demonstrating agility in their marketing strategies. - Proficiency with ad management tools and analytics tools, such as Google Analytics, is crucial for tracking and optimizing campaign performance. - Strong analytical skills and a data-driven approach to evaluating campaign effectiveness will be key to driving results. - Exceptional communication skills are necessary for collaborating with cross-functional teams and sharing insights effectively.
+ Show Original Job Post
























Performance Marketing Specialist
Prague, Czech Republic
Marketing
About Rossum
AI-powered cloud-native document processing platform for automated end-to-end business workflows.