✨ About The Role
- The Performance Marketing Specialist will design and implement an agile paid marketing strategy across various channels, including Google Ads and Meta Ads.
- This role involves taking full ownership of the ad presence, focusing on driving conversions and business growth.
- The specialist will manage campaigns across platforms, fine-tuning bids, keywords, and targeting to meet ROI targets.
- Regular collaboration with content and design teams is expected to develop compelling ad copy and visuals that attract and convert customers.
- The role includes conducting audience research to create targeted ad sets based on demographic and behavioral insights.
- The specialist will lead monthly and quarterly ad budgets, ensuring optimization in response to campaign performance changes.
- Continuous tracking, analysis, and reporting on key performance metrics will be part of the responsibilities, along with launching A/B tests to improve campaign performance.
âš¡ Requirements
- The ideal candidate has proven experience as a hands-on paid marketer, particularly with platforms like Google Ads and social media ads.
- A creative problem solver who can visually and strategically craft effective digital ads is essential for success in this role.
- The candidate should be quick to adapt and optimize campaigns in fast-paced environments, demonstrating agility in their marketing strategies.
- Proficiency with ad management tools and analytics tools, such as Google Analytics, is crucial for tracking and optimizing campaign performance.
- Strong analytical skills and a data-driven approach to evaluating campaign effectiveness will be key to driving results.
- Exceptional communication skills are necessary for collaborating with cross-functional teams and sharing insights effectively.