✨ About The Role
- The Performance Marketing Specialist will design and implement an agile paid marketing strategy across various channels, including Google Ads and Meta Ads.
- This role involves managing campaigns across platforms, fine-tuning bids, keywords, and targeting to achieve and exceed ROI targets.
- The specialist will work closely with content and design teams to develop compelling ad copy, visuals, and landing pages that drive conversions.
- Conducting audience research to create targeted ad sets based on demographic and behavioral insights is a key responsibility.
- The role requires leading monthly and quarterly ad budgets, optimizing them based on campaign performance.
âš¡ Requirements
- The ideal candidate has proven experience as a hands-on paid marketer, particularly with platforms like Google Ads and social media ads.
- A creative problem solver who can visually and strategically craft effective digital ads is essential for success in this role.
- The candidate should be quick to adapt and optimize campaigns in fast-paced environments, demonstrating agility in their marketing strategies.
- Strong analytical skills are necessary, with a data-driven approach to evaluating campaign performance and making informed decisions.
- Exceptional communication skills and the ability to collaborate effectively with cross-functional teams are crucial for this position.