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Performance Marketing Specialist - Remote Eligible
Design and implement a comprehensive paid marketing strategy across multiple digital platforms.
Remote
Mid-Level
3 weeks ago
Rossum
AI-powered cloud-native document processing platform for automated end-to-end business workflows.
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✨ About The Role
- The Performance Marketing Specialist will design and implement an agile paid marketing strategy across various channels, including Google Ads and Meta Ads.
- This role involves managing campaigns across platforms, fine-tuning bids, keywords, and targeting to achieve and exceed ROI targets.
- The specialist will work closely with content and design teams to create compelling ad copy, visuals, and landing pages that drive conversions.
- Conducting audience research to create targeted ad sets based on demographic and behavioral insights is a key responsibility.
- The role includes managing monthly and quarterly ad budgets, reacting swiftly to changes in campaign performance to optimize spending.
- Regular tracking, analysis, and reporting on key performance metrics will be required, along with launching A/B tests to improve campaign performance.
âš¡ Requirements
- The ideal candidate has proven experience as a hands-on paid marketer, particularly with platforms like Google Ads and social media ads.
- A creative problem solver who possesses a strong visual and strategic understanding of digital advertising is essential for success in this role.
- The candidate should be quick to adapt and optimize campaigns in fast-paced environments, demonstrating agility in their marketing approach.
- Proficiency with ad management tools and analytics tools, such as Google Analytics, is crucial for tracking and optimizing campaign performance.
- Strong analytical skills and a data-driven mindset are necessary to assess key performance metrics and make informed recommendations.
- Exceptional communication skills are required to collaborate effectively with cross-functional teams and stakeholders.
About Rossum
AI-powered cloud-native document processing platform for automated end-to-end business workflows.