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Performance Marketing Specialist
Lead the entire paid advertising journey from strategic planning to performance optimization.
Prague, Czech Republic
Mid-Level
2 weeks ago
Rossum
AI-powered cloud-native document processing platform for automated end-to-end business workflows.
1 Similar Job at Rossum
✨ About The Role
- The Performance Marketing Specialist will design and implement an agile paid marketing strategy across various channels, including Google Ads and Meta Ads.
- This role involves managing campaigns across platforms, fine-tuning bids, keywords, and targeting to achieve and exceed ROI targets.
- The specialist will work closely with content and design teams to create compelling ad copy, visuals, and landing pages that drive conversions.
- Conducting audience research to create targeted ad sets based on demographic and behavioral insights is a critical responsibility.
- The role includes managing monthly and quarterly ad budgets, reacting swiftly to changes in campaign performance to optimize spending.
- Continuous tracking, analysis, and reporting on key performance metrics will be required, along with launching A/B tests to improve campaign performance.
⚡ Requirements
- The ideal candidate has proven experience as a hands-on paid marketer, particularly with platforms like Google Ads and social media ads.
- A creative problem solver who possesses a strong visual and strategic understanding of digital advertising is essential for success in this role.
- The candidate should be quick to adapt and optimize campaigns in fast-paced environments, demonstrating agility in their marketing strategies.
- Proficiency with ad management tools and analytics tools, such as Google Analytics, is crucial for tracking and optimizing campaign performance.
- Strong analytical skills and a data-driven approach to evaluating campaign effectiveness will be key to driving results.
- Exceptional communication skills are necessary for collaborating with cross-functional teams and sharing insights effectively.
About Rossum
AI-powered cloud-native document processing platform for automated end-to-end business workflows.