✨ About The Role
- The Paid Marketing Manager will design and implement an agile paid marketing strategy across various channels, including Google Ads and LinkedIn Ads.
- This role involves taking full ownership of the ad presence, focusing on driving conversions and business growth.
- The manager will be responsible for managing campaigns, fine-tuning bids, keywords, and targeting to meet ROI targets.
- Collaboration with content and design teams is necessary to develop compelling ad copy and visuals that attract and convert customers.
- Regular tracking, analysis, and reporting on key performance metrics will be required to optimize ongoing campaigns.
âš¡ Requirements
- The ideal candidate has proven experience as a hands-on paid marketer, particularly with platforms like Google Ads and social media ads.
- A creative problem solver who can visually and strategically craft effective digital ads is essential for success in this role.
- The candidate should be quick to adapt and optimize campaigns in fast-paced environments, demonstrating agility in their marketing strategies.
- Proficiency with ad management tools such as Google Ads Manager and Meta Ads Manager is crucial for managing campaigns effectively.
- Strong analytical skills and a data-driven approach to campaign performance will help in making informed decisions and recommendations.