✨ About The Role
- The Sr. Product Marketing Manager will lead the rollout of significant product features and updates to the market.
- This role involves collaborating with Sales and Customer Experience teams to provide necessary training and resources.
- The candidate will be responsible for developing messaging frameworks and planning product launches to ensure customer engagement.
- Pricing and packaging strategies will be part of the responsibilities, focusing on aligning pricing with customer value.
- The role requires gathering customer insights through direct engagement to refine messaging and marketing strategies.
- Competitive analysis will be conducted to create materials that help Sales teams succeed in competitive situations.
- The candidate will set up and lead a Customer Advisory Board to enhance feedback loops and inform product strategy.
- Success will be measured through key performance indicators such as revenue growth and market share.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in product marketing, particularly within a high-growth SaaS environment.
- A strong ability to develop go-to-market strategies that resonate with customers is essential for success in this role.
- Excellent writing skills are necessary to create clear and concise product copy that connects features to customer needs.
- The candidate should possess strong analytical skills to track performance metrics and optimize strategies based on data.
- Organizational skills are crucial, as the role involves managing multiple projects simultaneously.
- A proactive attitude is important, as the candidate will need to take initiative and drive results with a small team.
- Comfort with ambiguity and the ability to thrive in uncertain situations will be key traits for the successful candidate.
- Experience in creating and managing customer advisory boards would be a valuable asset.