✨ About The Role
- The Senior Lifecycle Marketing Manager will own the B2C communication channels to enhance key metrics across the user lifecycle.
- Responsibilities include developing and executing lifecycle campaigns focused on onboarding, feature adoption, retention, and promotional offers.
- The role involves monitoring messaging frequency across various channels to balance user engagement and avoid over-communication.
- The candidate will manage email deliverability and optimize performance for a global audience.
- The position requires leveraging automations and AI to personalize campaigns at scale, accommodating multiple personas and geographies.
⚡ Requirements
- The ideal candidate will have at least 5 years of experience in lifecycle marketing, demonstrating a proven track record of managing successful campaigns.
- A deep understanding of lifecycle management is essential, particularly in scaling campaigns for activation, conversion, and retention.
- Proficiency in lifecycle automation tools, especially Braze, is required, along with the ability to engage in technical discussions with engineering teams.
- The candidate should be data-driven, capable of analyzing and reporting on the impact of lifecycle initiatives to continuously improve results.
- Strong communication skills are necessary to manage B2C communication channels effectively and ensure a seamless user experience.