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Senior Lifecycle Marketing Manager - Remote Eligible

Own the B2C communication strategy to enhance user activation and retention metrics.
RemoteParis
Senior
€60,000 - 90,000 EUR / year
1 week ago
PhotoRoom

PhotoRoom

Power commerce photography with generative AI

✨ About The Role

- The Senior Lifecycle Marketing Manager will own the B2C communication channels to enhance key metrics across the user lifecycle. - Responsibilities include developing and executing lifecycle campaigns focused on onboarding, feature adoption, retention, and promotional offers. - The role involves monitoring messaging frequency across various channels to balance user engagement and avoid over-communication. - The candidate will manage email deliverability and optimize performance for a global audience. - The position requires leveraging automations and AI to personalize campaigns at scale, accommodating multiple personas and geographies.

⚡ Requirements

- The ideal candidate will have at least 5 years of experience in lifecycle marketing, demonstrating a proven track record of managing successful campaigns. - A deep understanding of lifecycle management is essential, particularly in scaling campaigns for activation, conversion, and retention. - Proficiency in lifecycle automation tools, especially Braze, is required, along with the ability to engage in technical discussions with engineering teams. - The candidate should be data-driven, capable of analyzing and reporting on the impact of lifecycle initiatives to continuously improve results. - Strong communication skills are necessary to manage B2C communication channels effectively and ensure a seamless user experience.
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Senior Lifecycle Marketing Manager - Remote Eligible
RemoteParis
€60,000 - 90,000 EUR / year
Marketing
About PhotoRoom
Power commerce photography with generative AI