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Product Marketing Manager
Drive product go-to-market strategy and create compelling messaging for diverse audiences.
San Francisco, California, United States
Mid-Level
3 months ago
Persona
Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.
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✨ About The Role
- The Product Marketing Manager will serve as a bridge between Persona, its customers, and internal teams, facilitating communication and collaboration.
- The role involves leveraging market and customer insights to inform product go-to-market strategies and drive product adoption.
- The candidate will develop messaging and collateral to support sales and customer success teams, enhancing their go-to-market efforts.
- The position requires a deep understanding of the market, including buyers, competitors, and industry trends, to create compelling messaging and positioning.
- The role will involve partnering with various teams, including Product, Sales, Customer Success, Content, Design, and Engineering, to execute go-to-market plans.
âš¡ Requirements
- The ideal candidate will have at least 2 years of relevant work experience in product marketing, technical marketing, or growth marketing.
- A successful candidate will possess strong storytelling skills, demonstrating empathy for various audiences, including users and internal stakeholders.
- The role requires a team player who can collaborate across multiple functions to drive alignment and execute cross-functional projects.
- Resourcefulness and a proactive attitude are essential, as the candidate will need to navigate ambiguity and prioritize tasks effectively.
- Curiosity and a desire to understand complex products and market dynamics will be crucial for success in this position.
About Persona
Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.