✨ About The Role
- The Content Marketing Manager will support Persona's multi-channel content strategy by creating blogs, ebooks, newsletters, and whitepapers.
- They will manage content production from start to finish, aligning it with new product launches, marketing campaigns, and industry trends.
- The role involves translating and synthesizing messaging from the Product team into compelling content tailored to specific buyer personas.
- The candidate will work closely with SEO experts to enhance keyword rankings, organic traffic, and conversions.
- They will monitor competitors' blogs and social channels to stay updated on industry trends and market developments.
âš¡ Requirements
- The ideal candidate has a proven ability to write and edit high-quality, engaging long-form content that simplifies complex ideas.
- They should be enthusiastic about conducting research and interviews, using gathered insights to create detailed, in-depth pieces.
- A passion for long-form content is essential, along with experience working with subject matter experts to gather source material and technical expertise.
- The candidate must have a track record of managing multiple projects effectively and be extremely detail-oriented, ensuring consistency in content.
- They should possess a strong desire to ensure content clarity and helpfulness, demonstrating a willingness to ask questions and suggest improvements.