✨ About The Role
- The Head of Growth Marketing will lead the strategy and execution of all marketing demand generation and conversion activities for Overjet.
- This role involves overseeing the development of marketing acquisition and conversion plans, including measurement and results tracking.
- The candidate will be responsible for managing Overjet's paid media presence across various channels, such as search, social, and print media.
- The role includes ownership of the website, optimizing it for SEO, and managing key site flows and landing pages to drive conversions.
- Budget management is a critical responsibility, requiring the candidate to outline and actively manage the marketing budget.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in acquisition or performance marketing, demonstrating a strong background in B2B demand generation.
- A proven track record in managing paid social and SEO campaigns is essential for success in this role.
- Strong project management and organizational skills are necessary, as the candidate will need to manage multiple initiatives simultaneously.
- The candidate should possess an entrepreneurial spirit, capable of building a marketing acquisition strategy in a high-growth startup environment.
- A bachelor's degree is required, and proficiency in tools like Pardot and Salesforce is preferred.