✨ About The Role
- The Associate Product Marketing role involves leading the market success of Optimove's solutions.
- The candidate will act as the company's expert on market trends, competitive intelligence, and customer insights.
- Responsibilities include owning the development and execution of go-to-market strategies for new capabilities.
- The role requires cross-functional collaboration with product management and sales to align market needs with product offerings.
- The candidate will also lead product release efforts and ensure stakeholders are equipped with effective enablement tools and content.
âš¡ Requirements
- The ideal candidate will have 1-3 years of product marketing experience in the Martech industry.
- A strong understanding of customer data platforms (CDPs), databases, and related technologies is essential.
- Experience in a B2B environment is crucial, demonstrating success in collaborating with sales and product teams.
- The candidate should possess exceptional written and verbal communication skills, with a focus on persuasive storytelling.
- A strategic mindset with strong analytical and problem-solving skills is necessary to influence product strategy and positioning.