✨ About The Role
- The Manager, Marketing Operations will oversee the implementation and optimization of OfferFit's marketing automation platform.
- This role involves developing and maintaining lead scoring models to prioritize high-quality leads and optimize lead routing.
- The candidate will ensure data integrity and compliance with privacy regulations such as GDPR and CCPA.
- The position requires collaboration with the marketing team and RevOps to establish reporting frameworks and track key metrics.
- Continuous assessment and improvement of workflows within marketing systems will be a critical responsibility to enhance operational efficiency.
âš¡ Requirements
- The ideal candidate will have a strong background in marketing operations, with a focus on implementing and optimizing marketing automation systems.
- A data-driven mindset is essential, as the role requires making informed decisions based on analytics and performance metrics.
- The successful candidate will possess excellent organizational skills, enabling them to structure plans and align stakeholders effectively.
- Collaboration is key; the candidate should be able to work well with internal teams, understanding their needs and building tailored solutions.
- An entrepreneurial spirit is important, as the role involves proactively identifying opportunities for process improvements and overcoming obstacles.