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ABM Lead (account Based Marketing) - Contract
Lead the development and execution of innovative ABM campaigns targeting enterprise accounts.
Mid-Level
4 weeks ago
✨ About The Role
- The ABM Lead will be responsible for leading the strategy and implementation of various ABM campaigns and tactics.
- This role involves partnering with sales leaders to identify high-value targets and develop growth strategies for key accounts.
- The candidate will facilitate cross-functional collaboration with Sales Development Representatives (SDRs) and Account Executives (AEs) to drive account engagement.
- A data-driven approach will be crucial, requiring continuous testing, evaluation, and optimization of campaign success.
- The position aims to drive qualified leads to sales and optimize conversion through the sales funnel to meet pipeline targets.
âš¡ Requirements
- The ideal candidate will have over 5 years of B2B marketing experience, specifically in Account-Based Marketing (ABM).
- A proven track record of developing and executing successful ABM campaigns that yield measurable results is essential.
- Strong analytical abilities are necessary to turn data into actionable insights for campaign optimization.
- Excellent communication and collaboration skills are required to influence stakeholders and work effectively with sales teams.
- A creative mindset with a passion for innovation in marketing approaches will be highly valued.
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