✨ About The Role
- The Growth Marketing Manager will be responsible for driving B2B marketing initiatives to accelerate market expansion for Mashgin.
- This role involves developing a deep understanding of customer audiences and creating effective content for various stages of the B2B buyer journey.
- The candidate will collaborate closely with the sales team on all marketing campaigns and manage the marketing tech stack and analytics framework.
- Analyzing marketing metrics to make informed decisions about budget allocation based on ROI and other key performance indicators is a key responsibility.
- The role includes running rapid experiments with marketing initiatives to generate cost-effective top and mid-funnel pipeline generation.
âš¡ Requirements
- The ideal candidate will have a strong background in B2B digital marketing, particularly within high growth SaaS, hardware, or enterprise technology sectors.
- A minimum of 5 years of experience in digital marketing is required, showcasing a proven track record of successful campaigns that drive business results.
- Candidates should possess excellent analytical skills and a passion for data, with experience in using metrics to inform marketing decisions.
- Strong project management abilities are essential, along with experience in leading cross-functional initiatives and collaborating with sales teams.
- A growth mindset is crucial, as the candidate will need to continually learn new business and technical skills, including AI and personalization tools.