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Growth Marketing Manager

Develop and execute data-driven marketing strategies to accelerate market expansion.
Palo Alto, California, United States
Mid-Level
4 weeks ago
Mashgin

Mashgin

World's fastest AI powered Touchless self-checkout ecosystem. YC W15.

✨ About The Role

- The Growth Marketing Manager will be responsible for driving B2B marketing initiatives to accelerate market expansion for Mashgin. - This role involves developing a deep understanding of customer audiences and creating effective content for various stages of the B2B buyer journey. - The candidate will collaborate closely with the sales team on all marketing campaigns and manage the marketing tech stack and analytics framework. - Analyzing marketing metrics to make informed decisions about budget allocation based on ROI and other key performance indicators is a key responsibility. - The role includes running rapid experiments with marketing initiatives to generate cost-effective top and mid-funnel pipeline generation.

âš¡ Requirements

- The ideal candidate will have a strong background in B2B digital marketing, particularly within high growth SaaS, hardware, or enterprise technology sectors. - A minimum of 5 years of experience in digital marketing is required, showcasing a proven track record of successful campaigns that drive business results. - Candidates should possess excellent analytical skills and a passion for data, with experience in using metrics to inform marketing decisions. - Strong project management abilities are essential, along with experience in leading cross-functional initiatives and collaborating with sales teams. - A growth mindset is crucial, as the candidate will need to continually learn new business and technical skills, including AI and personalization tools.
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Growth Marketing Manager
Palo Alto, California, United States
Marketing
About Mashgin
World's fastest AI powered Touchless self-checkout ecosystem. YC W15.