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Marketing Leader
Develop and implement targeted Account-Based Marketing strategies for federal government clients.
Los Angeles
Senior
$191,000 - 230,000 USD / year
2 months ago
Machina Labs
We are building and deploying fast-inference Edge AI models to guide large industrial robotic arms in forging sheet metal from user-defined designs with sub-millimeter precision.
1 Similar Job at Machina Labs
✨ About The Role
- As the first Marketing Leader at Machina Labs, you will drive brand-building efforts and create impactful marketing collateral and messaging.
- You will support sales teams by overcoming messaging roadblocks and implementing Account-Based Marketing (ABM) strategies targeting specific customer groups.
- Your expertise in developing and positioning programs as comprehensive solutions will be crucial in addressing the nuanced needs of diverse customer sectors.
- The role involves understanding customer personas in various sectors, including automotive, composite manufacturing, aero-defense, and federal markets.
- You will lead the creation and management of marketing collateral to establish and enhance the Machina Labs brand.
- Collaboration with sales teams will be essential to support their efforts in engaging potential customers effectively.
- The position requires the development and implementation of detailed marketing strategies tailored to different customer segments and industries.
âš¡ Requirements
- A bachelor's degree in Business Administration, Marketing, Communications, or a relevant field is essential for this role.
- Proven experience in brand building and creating effective marketing collateral is necessary to succeed.
- Expertise in Account-Based Marketing (ABM) with a focus on specific, high-value targets, particularly in the Federal Government and DoD, is highly valued.
- The ideal candidate should have a deep understanding of the aero-defense and federal sectors, especially in marketing complex technical products.
- Strong mediation and communication skills are crucial for effective collaboration with internal stakeholders and sales teams.
- The candidate should possess knowledge of buyer personas and pain points across different industries.
- The ability to work independently in a fast-paced environment is important for this position.
About Machina Labs
We are building and deploying fast-inference Edge AI models to guide large industrial robotic arms in forging sheet metal from user-defined designs with sub-millimeter precision.