✨ About The Role
- The Marketing Operations Manager will oversee the implementation and maintenance of the marketing automation platform.
- This role involves integrating marketing automation with key systems like CRM and analytics dashboards.
- The candidate will develop lead scoring models and design lead nurturing campaigns to enhance the buyer's journey.
- The position requires generating regular reports on marketing performance and analyzing data for trends.
- Continuous improvement of lead routing systems and sales processes will be a key responsibility.
âš¡ Requirements
- The ideal candidate will have a strong background in marketing operations, particularly with experience in managing marketing technology stacks.
- A proven track record of optimizing lead-to-opportunity processes is essential for success in this role.
- Candidates should possess excellent analytical skills to generate reports and analyze data for marketing strategies.
- Strong collaboration skills are necessary to work effectively with sales and marketing teams.
- Experience with marketing automation platforms such as Marketo, HubSpot, or Pardot is highly desirable.