✨ About The Role
- The Senior Product Marketing Manager will be responsible for driving strategic product launches and lifecycle initiatives for Iterable's SMS channel.
- This role requires collaboration across various teams, including Sales, Customer Success, Product, and Enablement, to identify opportunities and blockers for SMS adoption.
- The candidate will act as a subject matter expert (SME) for SMS, leading storytelling and narrative development to differentiate Iterable's SMS offerings in the marketplace.
- Responsibilities include orchestrating cross-functional go-to-market motions to drive SMS revenue and best practices.
- The role involves gathering customer and market insights to inform product development and drive adoption goals.
âš¡ Requirements
- The ideal candidate will have a minimum of 5-8 years of experience in product marketing, specifically focusing on SMS as a marketing channel.
- A strong understanding of compliance for SMS is essential for success in this role.
- The candidate should possess excellent leadership skills and a proven track record in driving product launches and adoption initiatives.
- A deep understanding of the MarTech landscape and market dynamics is crucial for influencing product roadmap decisions.
- The successful individual will have a solution-oriented mindset and the ability to navigate ambiguity effectively.