✨ About The Role
- The Senior Director of Product Marketing will lead the creation of go-to-market materials that empower sales and GTM teams.
- This role involves curating and translating the product roadmap into engaging external announcements and product launch campaigns.
- The successful candidate will act as a strategic advisor, collaborating across teams to ensure alignment on key initiatives.
- The position includes owning the end-to-end product launch process, ensuring each launch reinforces market differentiation.
- The role also involves leading and mentoring a team of product marketers, fostering a culture of growth and career development.
âš¡ Requirements
- The ideal candidate will have proven experience in product marketing for SaaS or technology products, demonstrating a strong ability to create impactful positioning.
- A master storyteller, the successful candidate will excel in defining ideal customer profiles and crafting compelling use cases.
- The role requires a deep understanding of email and cross-channel engagement, which is preferred for this position.
- Experience in building and managing high-performing product marketing teams is essential for success in this role.
- The candidate should be proficient in analyzing competing products and strategies to identify opportunities for innovative messaging.