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Senior Marketing Operations Manager
Reimagine the tracking framework for accurate data capture across all digital marketing touchpoints.
San Francisco, California, United States
Senior
3 weeks ago
Ironclad
Ironclad is the smart way to make and manage digital business contracts. Now powered by Ironclad AI.
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✨ About The Role
- The Senior Marketing Operations Manager will oversee and optimize traditional marketing tools and platforms such as Salesforce and Marketo.
- This role involves managing data enrichment and automation tools to ensure actionable data is available for marketing teams.
- The candidate will reimagine the tracking framework to ensure accurate data capture across all digital touchpoints.
- They will assist in refining the marketing attribution strategy by evaluating various attribution models.
- The role requires collaboration with the BI team to develop and maintain KPI and ROI reporting for all marketing functions.
- The candidate will work with legal and compliance teams to oversee consent management practices and maintain data privacy standards.
- The position demands a strategic thinker who thrives on execution to deliver impactful outcomes.
âš¡ Requirements
- The ideal candidate will have at least 6 years of marketing operations experience, particularly in a SaaS startup environment.
- A strong understanding of advanced Salesforce functionalities is essential for building campaign reporting and dashboards.
- Hands-on experience with Marketo is a must, and being Marketo Certified is considered a bonus.
- Proficiency in Google Analytics and Google Tag Manager is required to effectively manage marketing technology.
- The candidate should possess in-depth knowledge of the 6sense platform and its applications in marketing operations.
- A solid understanding of GDPR, CCPA, and other data privacy regulations is crucial for ensuring compliance across the organization.
- The successful candidate will be an extraordinary communicator and project manager, capable of prioritizing tasks effectively.
About Ironclad
Ironclad is the smart way to make and manage digital business contracts. Now powered by Ironclad AI.