✨ About The Role
- The Product Marketing Lead will be responsible for driving product, competitive, and persona research efforts.
- They will lead launch activities for their specific product area, ensuring successful market entry.
- The role involves enabling teammates to understand customer needs and effectively communicate value during sales.
- The candidate will also drive cross-functional initiatives to strengthen their product area's market position.
- Each Product Marketer will cover a specific market area, building expertise that informs broader strategy and messaging.
âš¡ Requirements
- The ideal candidate has 5-7+ years of experience in Product Marketing, particularly within SaaS B2B companies.
- They should possess a strong ability to develop compelling messaging and positioning for products.
- A successful candidate will have technical competence and the ability to simplify complex technical concepts into engaging stories.
- Empathy for customers and prospects is crucial, as the candidate must prioritize the buyer's needs in their strategies.
- The candidate should be a self-starter who is comfortable navigating both strategic planning and execution.
- They should thrive in fast-paced environments and be adept at finding solutions in ambiguous situations.