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Vertical Marketing Manager
Develop comprehensive marketing plans for specific verticals to enhance Glean's market presence.
Palo Alto, California, United States
Mid-Level
$120,000 - 190,000 USD / year
1 month ago
✨ About The Role
- The role involves developing targeted marketing messages and tactics for specific vertical markets.
- Researching and understanding customer use cases, KPIs, and approaches to AI-powered productivity is essential.
- A comprehensive plan must be created for each vertical, including target personas and solution-specific messaging.
- The position requires building persona-specific messaging assets such as sales presentations, website copy, and whitepapers.
- The role also includes enabling go-to-market teams on messaging and approach, collaborating with marketing, sales, and post-sales teams.
âš¡ Requirements
- A bachelor's degree in engineering, business, or a related field is required, with an MBA preferred.
- At least 4 years of experience in SaaS product marketing, particularly with vertical marketing experience.
- A strong passion for collaborating with customers and experts to create targeted marketing messages and assets.
- Proven experience in ROI-based selling and developing compelling customer case studies.
- Familiarity with key applications and systems used in various target verticals such as Financial Services, Retail, and Manufacturing.
- Excellent written and verbal communication skills, with a knack for simplifying complex concepts and influencing stakeholders.
Vertical Marketing Manager
Palo Alto, California, United States
$120,000 - 190,000 USD / year
Marketing
About Glean
AI-powered workplace search. Across all your company's apps.