✨ About The Role
- The Field Marketing Specialist will partner closely with marketing and sales teams to execute regional events and marketing activities.
- Responsibilities include planning, coordination, and execution of trade shows, conferences, webinars, and customer events.
- The role involves managing event logistics, including venue selection, vendor management, and on-site coordination.
- The candidate will develop and implement marketing strategies to maximize engagement and ROI for events.
- Facilitating sales enablement and providing ongoing support to the sales team with the latest marketing materials is a key responsibility.
- Collaboration with the sales team to identify regional market opportunities and challenges is essential.
- Regular communication with the East sales team to provide updates on marketing activities and performance is expected.
- The scope of responsibilities may evolve continuously, requiring comfort with ambiguity in a fast-paced startup environment.
âš¡ Requirements
- A bachelor's degree in Marketing, Business, or a related field is required for this position.
- The ideal candidate will have at least 2 years of experience in a B2B field marketing or events role, preferably within the tech industry.
- A proven track record of planning and executing successful marketing events and campaigns is essential.
- Strong project management skills are necessary to manage multiple projects simultaneously.
- Excellent written and verbal communication skills are crucial for effective collaboration with various teams.
- Proficiency in marketing automation tools and CRM systems is expected to facilitate marketing efforts.
- The candidate should have the ability to analyze data and derive actionable insights to improve marketing strategies.
- A willingness to travel within the East region as needed, up to 50%, is required for this role.