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Senior Director, Marketing

Establish a centralized Demand Hub in Singapore/Kuala Lumpur to streamline demand generation efforts.
SydneySingapore
3 weeks ago
Genesys

Genesys

Orchestrating billions of remarkable experiences in more than 100 countries through cloud, digital and AI technology.

✨ About The Role

- The Senior Director, Marketing for APAC will be responsible for driving regional revenue pipeline and business growth across Asia-Pacific. - This role includes establishing and managing a centralized Demand Hub in Singapore/Kuala Lumpur to streamline operations. - The position requires collaboration with corporate marketing, sales leadership, and partners to design a unified go-to-market strategy. - The candidate will lead an APAC-wide marketing team of over 20 members and manage a team of 40+ BDRs. - The role involves developing tailored account-based engagement strategies and executing digital campaigns to drive pipeline creation.

âš¡ Requirements

- The ideal candidate will have extensive experience in integrated marketing and demand generation, particularly in the Asia-Pacific region. - Strong leadership skills are essential, as the role involves managing a large marketing team and Business Development Representatives. - A proven track record of developing and executing successful marketing strategies that drive revenue growth is crucial. - The candidate should be adept at leveraging data-driven insights to optimize marketing efforts and achieve business objectives. - Experience in fostering a collaborative and inclusive team culture is important for this role.
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Senior Director, Marketing
SydneySingapore
Marketing
About Genesys
Orchestrating billions of remarkable experiences in more than 100 countries through cloud, digital and AI technology.