✨ About The Role
- The Product Marketing Manager will become a subject matter expert on Forethought’s platform and products, particularly in AI, Machine Learning, and Natural Language Processing.
- Responsibilities include owning the NPS strategy, leading GTM initiatives, and managing product webinars.
- The role involves collaboration with marketing teams to produce GTM collateral that aligns with company KPIs.
- The candidate will maintain competitive intelligence by updating battle cards and providing market insights to support the sales team.
- Short-term responsibilities include overseeing GTM planning, leading pricing strategy decisions, and managing customer insights panels and beta programs.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in Product Marketing or a closely related role, particularly in B2B software as a service.
- A strong background in AI and familiarity with multiple product lines will be advantageous for success in this role.
- Excellent communication skills are essential, as the candidate will need to effectively convey information across various teams and stakeholders.
- Proven experience in cross-functional leadership is necessary, as the role requires collaboration between marketing, product, and engineering teams.
- The candidate should be adaptable and comfortable with the dynamic nature of a startup environment, managing shifting timelines and priorities.