✨ About The Role
- The Product Marketing Manager will become a subject matter expert on Forethought’s platform and products, particularly in AI, Machine Learning, and Natural Language Processing.
- This role involves owning the collection strategy and continuous improvement of NPS metrics to enhance customer satisfaction.
- The manager will lead GTM meetings to keep the organization informed about weekly feature releases and updates.
- Responsibilities include managing the planning and execution of monthly product webinars, including content creation and promotions.
- The role requires collaboration with marketing teams to produce high-quality GTM collateral that aligns with company KPIs.
- The manager will maintain and update competitive intelligence materials, providing market insights to support the sales team.
- The position also involves supporting sales teams with case studies, pitch decks, and partner enablement content.
- Short-term responsibilities include overseeing GTM planning and management, leading pricing strategy decisions, and assisting in building a product insights panel.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in Product Marketing or a closely related role, particularly in B2B software as a service.
- Strong communication skills are essential, as the role requires effective interaction across various teams within the organization.
- Proven experience in cross-functional leadership is necessary, especially in liaising between marketing, product, and engineering teams.
- The candidate should be comfortable presenting to both small and large groups, showcasing their ideas and strategies effectively.
- Trust-building skills are crucial for establishing strong relationships with colleagues and stakeholders.
- A strong ability to manage and execute projects within set timelines is required, demonstrating excellent project management capabilities.
- Flexibility and adaptability to shifting timelines and startup dynamics will be important for success in this role.