✨ About The Role
- The Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to generate qualified leads.
- This role involves managing all aspects of digital marketing, including paid search, social media, email marketing, and website management.
- The individual will serve as the primary contact for an outside digital marketing agency, ensuring effective collaboration and direction.
- The position requires building and reporting on digital marketing analytics and campaign results to inform future marketing decisions.
- The manager will also oversee the lead funnel, including lead transfer, scoring models, and nurture campaigns.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in digital marketing, particularly with martech platforms such as Salesforce and Google Analytics.
- A strong background in the healthcare or life sciences industry is essential, with at least 2 years of experience in marketing tech products.
- The successful individual will possess a deep understanding of digital marketing strategies, including SEO, demand generation, and website conversion.
- Strong analytical skills are necessary to monitor KPIs and adjust marketing strategies based on data insights.
- A bachelor's degree in Marketing, Business, or a related analytical field is required, with a preference for candidates with advanced degrees.