✨ About The Role
- The Head of Field Marketing will lead the local team in Amsterdam to support growth strategies in the Benelux region.
- This role involves close collaboration with sales, solution consulting, and partner executives to align marketing plans with business objectives.
- The candidate will be responsible for developing an annual marketing plan to create brand awareness and build pipeline for Workday's core solutions.
- The position requires driving integrated marketing campaigns from inception to optimization, including demand generation and events.
- The role includes managing project budgets and tracking campaign spend effectively.
âš¡ Requirements
- The ideal candidate will have extensive experience in field marketing, particularly in the Benelux region.
- A strong background in demand generation and pipeline building is essential for success in this role.
- The candidate should possess excellent communication skills to effectively collaborate with sales and marketing teams.
- Experience in developing and executing integrated marketing campaigns is crucial.
- The ability to analyze campaign performance and optimize strategies based on data is important.
- Leadership skills are necessary to coach and develop the local marketing team.