✨ About The Role
- As the VP of Marketing, you will be responsible for the end-to-end development and execution of a marketing strategy aimed at acquiring new business and driving growth in existing accounts.
- You will establish and maintain reporting mechanisms to track all marketing activities, ensuring data-driven insights are available for strategic adjustments.
- The role involves setting and tracking goals for various marketing metrics, including MQLs generated, pipeline generated, and ROI.
- You will lead integrated marketing campaigns across multiple channels, including email, social media, and digital platforms.
- Collaboration with the sales team is crucial to provide the necessary collateral and tools for effective prospecting and closing deals.
âš¡ Requirements
- The ideal candidate will have over 6 years of B2B software experience in a senior leadership role, demonstrating a strong background in demand generation, content, and event marketing.
- A proven track record in scaling hyper-growth startups is essential for success in this position.
- The candidate should possess strong analytical skills to establish and maintain reporting mechanisms for tracking marketing activities and performance improvements.
- Excellent collaboration skills are necessary to work closely with sales teams and external partners to enhance brand visibility and thought leadership.
- The successful individual will be a strategic thinker, capable of developing and executing comprehensive marketing strategies that drive new business acquisition.