✨ About The Role
- The Head of Product Marketing will be responsible for crafting messaging, positioning, and pricing strategies for Edge Impulse's products.
- The role involves understanding and refining the target persona and ideal customer profile (ICP).
- The candidate will translate technical details into compelling value propositions for customers.
- Conducting in-depth pricing analysis and providing recommendations based on research and best practices is a key responsibility.
- The position requires a deep understanding of the Edge Impulse product and the edge AI market.
- The candidate will lead the development of sales enablement materials and collaborate with marketing, product, and sales teams to achieve company KPIs.
- There is potential for the candidate to manage a small team as the company grows.
⚡ Requirements
- The ideal candidate will have a minimum of 5 years of experience specifically in a product marketing role at a SaaS startup.
- A deep understanding of embedded machine learning is essential for success in this position.
- The candidate should be comfortable working cross-functionally and incorporating diverse feedback from multiple stakeholders.
- Experience in learning and utilizing new tools such as Hubspot, Notion, and Google Docs is important.
- The candidate should have the ability to work collaboratively with engineers and product teams.
- A bachelor's degree in marketing, business, or a related field is preferred.