✨ About The Role
- The Field Marketing Manager for ASEAN will develop and execute the field marketing strategy for the region in alignment with global and regional marketing goals.
- This role involves designing and implementing multi-channel marketing campaigns, including digital marketing, email marketing, events, and social media.
- The candidate will be responsible for planning and managing regional events such as conferences, trade shows, and webinars.
- Sales enablement is a key responsibility, providing the sales team with marketing materials and lead intelligence to help achieve targets.
- The role includes managing the regional marketing budget and ensuring efficient allocation of resources to maximize impact.
âš¡ Requirements
- The ideal candidate will have over 10 years of experience in B2B SaaS field marketing, particularly in the technology sector.
- A strong understanding of the South ASEAN market, including cultural nuances and business practices, is essential for success in this role.
- Excellent project management and organizational skills are necessary, with the ability to manage multiple projects simultaneously.
- Proficiency in digital marketing tools and platforms, such as marketing automation and CRM software, is required.
- Strong interpersonal and communication skills are crucial for effective collaboration across teams and with external partners.