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Senior Digital Marketing Specialist
Create and execute a continual A/B testing framework to enhance website performance.
New York
Senior
3 weeks ago
Darktrace
Cyber AI that provides real-time visibility and protection across multi-cloud environments.
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✨ About The Role
- The Senior Digital Marketing Specialist will be responsible for enhancing Darktrace's digital media efforts.
- This role focuses on improving website user experience for both paid media and organic users across Darktrace domains.
- The position involves managing and optimizing core digital channels like paid search, paid social, and display advertising.
- The candidate will utilize web analytics platforms to identify user trends and recommend improvements.
- A/B testing and multivariate testing frameworks will be created and executed to enhance core web pages.
- The role includes preparing reports on the performance of digital marketing campaigns, including ROI and pipeline progression KPIs.
- Collaboration with content and web development teams is essential to improve the overall user experience of the website.
- The candidate will assist in building ideal digital media plans to generate demand through digital channels.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree in marketing or a relevant field.
- A minimum of 5 years of experience in a digital marketing role is required.
- Strong knowledge of front-end web design and conversion optimization is essential.
- The candidate should possess excellent interpersonal skills to collaborate effectively with other departments.
- Experience with Adobe Analytics and website heatmapping tools is necessary for this role.
- The successful individual will have a strong project management skill set to handle multiple tasks efficiently.
- Familiarity with digital ad platforms such as Google Ads, Microsoft Ads, LinkedIn, and Meta is important.
- Experience with HubSpot for building landing pages is a plus, as is working with external agency partners.
About Darktrace
Cyber AI that provides real-time visibility and protection across multi-cloud environments.