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Product Marketing Lead
Build the product marketing function from the ground up for Captions' innovative video AI products.
New York
Senior
$170,000 - 200,000 USD / year
1 month ago
✨ About The Role
- The Product Marketing Lead will be responsible for guiding the positioning and messaging of the product across different channels and audiences.
- This role involves planning and executing product launches, ensuring that the entire team is aligned on delivery.
- The candidate will need to develop a deep understanding of user pain points and market dynamics to inform marketing approaches and product roadmaps.
- The position requires tracking feature awareness, adoption, and retention, with strategies to enhance key features.
- Building strong relationships with Product, Customer Success, and Sales teams will be essential to support sales efforts and create effective collateral.
âš¡ Requirements
- The ideal candidate will have over 8 years of experience in a product marketing role, demonstrating a strong background in storytelling and communication.
- A successful applicant will possess exceptional writing skills, both written and verbal, to effectively convey product narratives.
- The candidate should have a proven track record of launching products or features in both B2C and B2B environments.
- They must be adept at understanding customer needs through user interviews and surveys, translating insights into actionable marketing strategies.
- The individual should excel in cross-functional collaboration, building trust with various teams across the organization.
About Captions
Your AI-powered creative studio.