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VP, Revenue Marketing - Remote Eligible
Develop and implement a comprehensive revenue marketing strategy to drive company growth.
Remote
4 weeks ago
Automation Anywhere
Automate any process and empower employees with your new digital workforce.
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✨ About The Role
- The VP of Revenue Marketing will develop and execute a strategic revenue marketing plan aligned with company objectives.
- This role involves overseeing various marketing functions, including lead generation, demand creation, and pipeline acceleration.
- The VP will lead a high-performing marketing team and foster a culture of innovation and collaboration.
- They will work closely with sales, product management, and other stakeholders to align marketing initiatives with the go-to-market strategy.
- Establishing KPIs and metrics to evaluate marketing effectiveness and providing regular analysis to stakeholders is a key responsibility.
- The role includes overseeing marketing budgets to maximize ROI and exploring new channels for customer acquisition.
- The VP will also lead and develop the Sales Development Representative (SDR) team, focusing on hiring, training, and continuous improvement.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree in marketing, business, or a related field, with an MBA preferred.
- They should possess over 10 years of experience in revenue-impacting marketing roles, particularly within high-growth B2B SaaS environments.
- A proven track record in leading successful demand generation and account-based marketing campaigns is essential.
- Strong leadership abilities are required, with experience managing teams of 5 or more direct reports.
- The candidate should demonstrate the ability to inspire trust and collaboration across sales and marketing functions.
- Familiarity with marketing automation tools, CRM systems, AI tools, and data analytics platforms is crucial.
- Strong analytical skills with a focus on data-driven decision-making are necessary for interpreting complex data sets.
About Automation Anywhere
Automate any process and empower employees with your new digital workforce.