✨ About The Role
- The Senior Digital Marketing Manager will report to Colby Wren and will be responsible for designing, executing, and optimizing digital marketing campaigns.
- The role involves developing a data-driven digital marketing strategy to enhance brand awareness and lead generation.
- The candidate will manage multi-channel campaigns across PPC, SEO/SEM, email, social media, and display advertising.
- The position requires oversight of paid media efforts on platforms like Google Ads and LinkedIn.
- Collaboration with content and design teams to create impactful digital assets is a key responsibility.
- The manager will track, analyze, and report on campaign performance, measuring ROI and adjusting strategies accordingly.
- Regular performance reports and actionable insights will be provided to key stakeholders.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree in marketing, communications, or a related field.
- A minimum of 5 years of experience in digital marketing, particularly in B2B or technology industries, is essential.
- Proven expertise in using tools such as Google Analytics, Google Ads, and various SEO platforms is required.
- The candidate should have experience with advanced targeting tools and ABM platforms.
- Strong project management skills with attention to detail and deadlines are crucial for success in this role.
- Excellent written and verbal communication skills are necessary to effectively convey marketing messages.
- A passion for technology and a genuine interest in AI and the security industry will be beneficial.